PROTECT POO - Pre-Shampoo Treatment 300ml/10,1fl oz

FASHION GOLD’S PROTECTIVE PRE-POO is ideal for dry, damaged, or chemically treated hair, offering pre-wash protection that preserves the hair's natural oils while ensuring deep hydration. It prevents the dullness and thinning of ends caused by frequent washing with harsh shampoos. The hair becomes silky-smooth, with intense shine and full, not split, ends. Easier detangling and styling are also part of the daily benefits, making this a simple yet powerful step in your routine to maintain healthy, well-treated strands.

This advanced formula uses cationic technology, with positively charged molecules that form a protective layer around the hair strands.

This coating minimizes the aggressiveness of surfactants during washing without completely blocking them, allowing effective cleansing while maintaining the hair’s integrity.

The inclusion of baobab oil and shea butter adds a nourishing lipid barrier to the cuticle, locking in moisture and enhancing softness.

Unlike many treatments, it avoids buildup, preserving the performance of conditioners and masks used afterward.

Apply the PROTECTIVE PRE-POO lipid shield to dry hair, starting approximately 10 cm from the scalp and distributing evenly down to the ends.

Leave it on for 2 minutes, rinse thoroughly, and proceed with the FASHION GOLD Post-Progressive Shampoo for best results.

Baobab Oil, Shea Butter. For more ingredients, read the label or the packaging.