PROTECT & CONTROL - SULFATE FREE SHAMPOO 500ml / 17,6fl oz

This sulfate free shampoo offers gentle cleansing that preserves natural moisture while supporting the longevity of keratin and straightening treatments. Designed for all hair types, it helps tame frizz, soften strands, and improve manageability. Its pH-balanced formula keeps the cuticle sealed, leaving hair smoother, shinier, and healthier with every wash. Perfect for daily use—especially on chemically treated or dry hair.

Formulated with cationic technology (positively charged molecules), this pre-wash treatment creates a protective layer around the hair fibers without fully blocking the action of surfactants. This balance allows for effective cleansing while minimizing damage and preventing product build-up. Additionally, its lipid-rich formula, with baobab oil and shea butter, builds a barrier on the cuticle that locks in moisture, resulting in hydrated and manageable hair after rinsing and shampooing.

Apply PROTECTIVE PRE-POO to dry hair, starting approximately 10 cm from the scalp and working it down to the ends. Let it sit for 2 minutes. Then, rinse thoroughly and follow with the FASHION GOLD Post-Progressive Shampoo for optimal results.

Baobab Oil, Shea Butter. For more ingredients, read the label or the packaging.