PURIOXY Purifying SHAMPOO 250ml (8.4fl.oz) - DETOX

• Easily removes impurities, product buildup and pollution from the hair and scalp. 
• Stimulates the flow of oxygen in the scalp, revitalizing the hair follicles and strengthening the strands from the roots. 
• Forms a defensive layer against environmental aggressors, such as environmental pollution, heavy metals, and blue light, preventing damage and the premature aging of the strands. 
• Regulates the production of sebum, preventing not only excessive oiliness but also dryness of the scalp. 
• Aids in the prevention of conditions such as dandruff and excessive oiliness, keeping the scalp healthy. 
• Leaves the strands more receptive to treatments that follow, boosting the absorption of nutrients and the effectiveness of other hair products. 
• Free of animal-derived ingredients. 
• Paraben and petrolatum free. 
• Sulfate free. 

PURIOXY is an advanced hair purification and detoxification technology that works on three main fronts: 

Cellular oxygenation: Plant-based ingredients stimulate oxygen flow in the scalp, revitalizing hair follicles and strengthening the strands from the roots. 

Protective Barrier: Forms a defensive barrier against environmental aggressors, such as pollution, heavy metals, and blue light (radiation emitted by digital devices), keeping the hair stronger and healthier. 

Purifying Action: Performs a deep cleanse, removing buildup and impurities, restoring hair vitality, and rebalancing the scalp. 

Recommended for men and women seeking a deep cleanse and effective protection without harsh effects. Ideal for those living in urban environments. 

Apply to wet scalp, massaging until it forms a lather. Rinse thoroughly and repeat if needed.

PuriOxy: Advanced technology that oxygenates the scalp and the strands, forming a protective barrier against pollution, blue light and other external agents. Its detox action purifies, balances, and strengthens the hair, promoting hair health and protection against environmental damages. 

Activated Charcoal: Removes buildup and promotes deep detoxification, leaving the scalp cleaner and the hair healthier. 

Peppermint Extract: Controls oiliness, reduces dandruff, and delivers a refreshing and calming feeling. 

Menthol: Offers a fresh sensation, reducing irritation and itching and providing relief and comfort.