FASHION GOLD provides intense shine, naturalness, balance, and frizz control. It tames stubborn, uncontrollable hair, making daily styling easier and leaving hair manageable. Its exclusive formula with Inca Oil and Quinoa Protein restores hair health, deeply moisturizes, and leaves hair with impeccable shine.
The PROTECT & CONTROL SHAMPOO gently cleanses while preserving straightening treatment results. It keeps the hair cuticle closed, preventing oxidation and loss of active ingredients that maintain hair straight and nourished. Its concentrated formula allows for more washes than traditional shampoos. Suitable for all hair types and chemical treatments.
The PROTECT & CONTROL Conditioning MASK is a 2-in-1 conditioner and hydrator that leaves hair manageable, balanced, and intensely moisturized. It seals the cuticle to extend straightening effects, reduces frizz, and does not weigh hair down or increase oiliness. It can be used daily or as a deep treatment with heat.
The PROTECT POO - Pre-Shampoo shields dry, damaged, or chemically treated hair before washing by creating a protective lipid barrier with baobab oil and shea butter. It reduces damage from harsh shampoo surfactants, prevents buildup, and leaves hair silky, shiny, and easy to detangle with fuller ends.
Protect & Control SPRAY MEMORY uses exclusive Memory technology to create a temporary protective coating inside the hair cuticle. It nourishes, detoxifies, offers anti-humidity protection, and provides three-dimensional shine. The spray offers high thermal protection during heat styling and keeps hair silky and frizz-free for up to 7 days. Easy to remove with shampoo.
