FASHION GOLD provides intense shine, naturalness, balance, and frizz control. It tames stubborn, uncontrollable hair, making it easier to manage and style daily. Its exclusive formula enriched with Inca Oil and Quinoa Protein restores hair health, deeply moisturizes, and leaves hair impeccably shiny.
The PROTECT & CONTROL SHAMPOO gently cleanses while extending the straightening treatment results. It preserves hydration and shine by protecting the hair cuticle and preventing oxidation and active ingredient loss. Its concentrated formula allows for more washes than traditional shampoos. It is suitable for all hair types and chemical treatments.
The PROTECT & CONTROL Conditioning MASK is a 2-in-1 conditioner and hydrator that leaves hair manageable, balanced, and intensely hydrated. It seals the cuticle to prolong the straightening effect, reduces frizz, and does not weigh hair down or increase oiliness. Can be used daily or as a deep conditioning mask with heat.
Protect & Control SPRAY MEMORY creates a temporary protective coating inside the hair cuticle using exclusive Memory technology. It nourishes, detoxifies, offers anti-humidity protection, and delivers three-dimensional shine. It provides high thermal protection during heat styling and keeps hair silky and frizz-free for up to 7 days. It is easily removed by shampooing.